The Return of the "Four-Door Sportscar"
Dramatic changes drive the 2009 Nissan Maxima.

It seems that every new model year car rolls out bigger and larger; with the 2009 Nissan Maxima, it's the exact opposite. Yes, the Maxima has gone lean, and that's not a bad thing. With an estimated base MSRP of $28,000, it's definitely worth your time and attention.

 

Primed for responsiveness, the Maxima wheelbase shrinks 1.9 inches, length is cut by almost four inches and height is reduced almost half an inch. What it gives up in size, it makes up under the hood.

 

The 3.5-liter V6 engine boasts a new intake, reshaped pistons and a less restrictive exhaust. What does this all add up to? More power and more efficiency. The engine delivers 290 hp and 261 lb/ft of torque, and the Maxima's fuel economy improves to an estimated 19 mpg in the city and 26 mpg on the highway. 

 

An electronically controlled Continuously Variable Transmission (CVT) with sport and manual mode is the only transmission offered, and it delivers seamless power and smooth acceleration. With the CVT transmission, you control the action. "Drive Sport" provides more aggressive shift points and sportier feedback. If you're looking for a more hands-on approach, switch to Manual mode to change "gears." All you have to do is tap the shiftknob or use the optional paddleshifters.   

 

The exterior of the 2009 Maxima is fluid with deep, muscular fenders. Wrap-around headlights and high-luster paint (available in eight color choices) add sophistication and elegance. Standard wheels are 18-inch alloy; the optional Sports Package includes 19-inch alloy wheels.

 

It's all about style and comfort inside the Maxima. With this sportscar, no one is left on the bench - even the rear seats are available bucket-style with supportive side bolsters and extended lower cushions. Fold down the center armrest for audio and AC controls or keep the armrest up and seat five comfortably. 

 

It doesn't end there. The cockpit features soft-touch material across the dash, chrome accents and electroluminescent gauges. The parallel French-stitched steering wheel offers you a feel-good grip, and front memory seats are heated for your comfort. The driver's seat also features a cool-down system and for even more comfort, adjustable thigh support. Options such as high-grade leather and eucalyptus wood-tone trim add even more touches of sophistication. Oh, and look up through the dual-panel moonroof - the largest one Nissan has ever built - and take advantage of its spectacular sky views. This car was built for you.

 

Before you even step foot in the car, you have it under control, thanks to the Intelligent Key that allows you to unlock the driver's door and even start the car, all with the touch of a button. Inside, you'll find available Bluetooth hands-free calling and touchscreen navigation with XM traffic and RearView Monitor, both of which make driving a little bit easier. Turn up the volume on the premium Bose audio with iPod interface and 9.3GB Music Box hard drive.

 

The Maxima is available in two trims: the 3.5S and 3.5SV. The SV features the extras like leather seats, nine-speaker Bose audio, HomeLink, foglamps and outside mirrors with turn-signal indicators. The SV is offered in two editions:  Premium and Sport.

 

The 2009 Nissan Maxima has returned to its sportscar roots. Are you ready?

Nissan Green Program

Seeking a Symbiosis of People, Vehicles and Nature

Nissan's philosophy towards the environment, "Seeking a symbiosis of people, vehicles and nature," decribes our idea for a sustainable mobile society, now and in the future.  To contribute to the creation of a sustainable mobile society, Nissan continues to seek new ways to address environmental challenges.  Our primary focus at the moment is a reduction in CO2 emissions. We are taking action not just for the present generation, but for future ones as well, striving to preserve our global environment.


 
Nissan is aiming to become a "sincere eco-innovator."
 
For our planet's present and future generations:
  • Sincere: To pro-actively address the environmental challenges and reduce the load on the environment
  • Eco-innovator: To develop a sustainable mobile society, we will provide customers with innovative technology in our products
To learn more about the Nissan Green Program, including their initiatives to reduce CO2 emissions, please visit www.nissanusa.com/about/green-program/index.html
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Nissan GT-R sports coupe zips onto the scene at last


First look at the Nissan GT-R.
First look at the Nissan GT-R.
Nissan unveiled the GT-R at the 2007 Tokyo Motor Show to much fanfare.
Nissan unveiled the GT-R at the 2007 Tokyo Motor Show to much fanfa


TOKYO —

Nissan finally quit teasing and showed the production version of its super-high-performance GT-R sports coupe, unveiling it at the big auto show near here Wednesday as a car designed to give Nissan the kind of halo that the Corvette gives to Chevrolet.


GT-R will go on sale here in December and in the USA — to the cheers of long-suffering auto enthusiasts — in June or July 2008. U.S. auto buffs have been clamoring for the car for more than a decade.


Nissan hasn't sold previous versions of the road rocket in the USA, deeming it too small for American tastes and too hard to re-engineer to meet U.S. safety and anti-pollution regulations. The new one, though, was developed with the USA in mind.


The car will start at 7.77 million yen here, equivalent to about $68,000 at recent exchange rates. Nissan hasn't announced the U.S. price, which could be higher if the U.S. model is equipped differently.


The bottom line: GT-R is supposed to be quicker than the $124,000 Porsche turbo but little more than half its price. In fact, if the U.S. price is roughly equivalent to the Japanese price, GT-R will be several thousand dollars less than the least-expensive Porsche 911 sold in the USA. Still, the price is lofty by Nissan's mainstream standards, and a potential challenge — at least in the USA — to the car company's marketing skill.


Despite the huge advance buzz surrounding the car, it's uncertain if buyers easily will part with $70,000 or $80,000 in a showroom that also sells $15,000 economy cars and $30,000 SUVs.


Nissan is confident, pointing out how easily Chevy dealers sell Corvettes with plain-Jane work trucks and Korean-built Chevy economy cars. Nissan believes the GT-R's performance numbers — and touches such as silver paint that's hand rubbed in the factory for an extraordinary sheen — should wipe out buyer resistance.


GT-R has a twin-turbocharged 3.8-liter V-6 engine rated 473 horsepower at 6,400 rpm and 434 pounds-feet of torque starting at 3,200 rpm. All-wheel drive is standard, spreading the power among four tires instead of between just two to help keep the car stable during hard acceleration. Nissan expects it to go 0 to 60 mph in less than four seconds, as quick as some motorcycles.


GT-R is a small coupe, measuring 183.2 inches long, 74.6 inches wide and 53.9 inches tall, riding on a 109.4-inch wheelbase.


It's designed to seat four, but rear-seat dimensions are tight. Total passenger space is 79.4 cubic feet — about the same as some subcompact sedans. The trunk, though, is a relatively generous 8.8 cubic feet.


Nissan will manufacture just 12,000 GT-Rs a year. The U.S. allotment hasn't been set.

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Motortrend choses Nissan Altima Hybrid over Camry Hybrid and Saturn Hybrid

Comparison: 2007 Nissan Altima Hybrid vs 2007 Saturn Aura Green Line vs 2007 Toyota Camry Hybrid



The future is now: Welcome to the kitchen-table economics of owning a hybrid

By Kim Reynolds
Photography by Julia LaPalme
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Nissan Rogue write-up from the Tribune

By Jim Mateja

Chicago Tribune
October 21, 2007

On occasion the process works and a member of the auto industry comes up with a new vehicle name that's tantalizing.

Chalk one up for Nissan. It calls its compact crossover derived from the Sentra sedan Rogue, a devilishly delightful moniker. More so when compared to RAV4 from Toyota or CR-V from Honda -- bor-ing.

Rogue is a great-sit-up-and-take-notice name that doesn't put you to sleep like the MK XYZ nomenclature over at Lincoln.

Of course, it takes a little more than a cute name to win folks over, especially because RAV4 and CR-V are well established, and Rogue is just one of a long line of intenders seeking to capitalize on the interest in a replacement for a sport-utility that does better on mileage and doesn't look like a minivan.

Rogue is offered in front- or all-wheel-drive in S or SL trim, but with only a 2.5-liter, 170-horsepower 4-cylinder with one of those continuously variable automatic transmissions -- or do you say CVT? That's the one with an infinite number of gear ratios to match conditions whether the road is flat or hilly, the cabin full or empty or your foot floats like a feather or falls like lead on the gas pedal.

With a CVT you don't feel the shift points when moving through the gears. Traditionalists used to waiting to hear or feel the tranny upshift after kicking the pedal hard to get ahead of the pack will need to adjust to the new seamless and soundless technology.

Rogue isn't a barn burner. It's not that the 2.5 sputters down the merger ramp. It's just that the 4 is being asked to put more than 3,400 pounds in motion and that takes some effort. A Sentra sedan has a little more zip than its crossover cousin. Accept that, and you'll accept Rogue.

Can't fault the 4 for its mileage rating -- 21 m.p.g. city/26 m.p.g. highway, especially since we tested the all-wheel-drive version that pays a slight fuel penalty for all-seasonality. But it would be nice if the 4 cylinder was a touch quieter, especially at launch from the light. Consumers will tolerate more commotion in an SUV than a crossover. If automakers can make V-6 engines with the power of a V-8, why can't they make a 4 with the quiet of a V-6?

FWD or AWD, Rogue boasts stability control with yaw sensors as standard to limit lateral fidgeting. The suspension is tuned more for soft, bounce- and irritation-free motoring than pinpoint handling. Take a corner at speed and stability, as well as traction, control works to prevent slipping or sliding. But they don't keep the sidewalls from feeling as if they are scuffing the pavement. There's a pronounced lean to those 16-inch all-season radials in turns.

Though compact sized, Rogue has good room for four adults or two adults and a couple rug rats. Cloth seats are a tad firm and side bolsters a little narrow but there's plenty of room to stretch front or rear. And for a compact, rear-seat leg and especially head room are a pleasant surprise. The second-row seat is far enough ahead of the rear wheels that occupants don't get bounced around -- as when the seat sits right over them.

A nice touch is the generous cargo room behind the second-row seat. Should you need more, the seat backs lower with a pull of a lever. The lever is easy to reach and use so there's no fear of physical injury or mussing your clothes.

Speaking of clothes, kudos to Nissan for adding a pull-down hook on the back of the front seat that can hold coat or sweater or the dry cleaning. Neat. Or, it can hold the plastic bag from the grocery store. Other nice touches include holders for the iPod and cell phone -- as well as cups.

We tested the base S version, which starts at $20,450 with AWD, an on-demand system that directs torque front or rear depending on wheel slippage detected. FWD starts at $19,250.

The S is nicely equipped but aimed at the price-sensitive consumer. Air conditioning, power mirrors/windows/locks and keyless entry are standard, but seats and liftgate are manually operated. And options are limited.

The top-of-the-line SL starts at $20,670 with FWD and $21,870 with AWD and offers not only more standard equipment but also more options.

Standard equipment includes 17-inch, all-season radials; body-colored, sideview mirrors; privacy glass; roof rails; seatback pockets; center console; visor vanity mirrors; and a washable and portable tray below the cargo floor to hold wet or dirty gear, tools or clothes.

The SL also offers an optional premium package at $2,200 that includes AM/FM/CD changer, Bluetooth hands-free phone, foldable cargo organizer (basically a pop-up plastic basket under the cargo floor to keep stuff from rolling around), paddle shifters and satellite radio. Power moonroof adds $800, and leather package with leather seats, power driver's seat, Homelink receiver and rearview mirror compass runs $1,800. None of these items is available on the S.

Nissan won't say how many it expects to sell, but since it doesn't offer a compact crossover now, any sales would be plus business, more so if it keeps a customer out of a RAV4 or CR-V.

- - -

2008 Nissan Rogue S AWD

- Price as tested: $20,575 - Add $745 for freight. Wheelbase: 105.9 inches - Length: 182.9 inches - Engine: 2.5-liter, 170-h.p. 4-cylinder - Transmission: CVT automatic - Mileage: 21 m.p.g. city/26 m.p.g. highway

THE STICKER

- $20,450 Base - $125 Splash guards

PLUSES

- Another compact crossover. - Decent room for people and their things. - AWD for all-season motoring. - Stability control with traction control and side-curtain air bags standard. - Wonderful name.
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Sales skills came early


Nissan's star dealer in Elk Grove takes care of workers, customers
By Mark Glover - Bee Auto Editor

Published 12:00 am PDT Friday, July 27, 2007

John Driebe's rise in the auto business was foreshadowed early when, as a rookie, 23-year-old car
salesman, he sold a vehicle to the first customer he encountered.

Twenty-five years later, Driebe (pronounced DREE-bee) finds himself operating three local dealerships -- Nissan of Elk Grove, Infiniti of Elk Grove and Florin Road Kia in Sacramento.
His Nissan dealership in the Elk Grove Auto Mall is the top-performing Nissan store, by sales volume, in the automaker's Northwest region. Also, it's selling more new-for-2007 Nissan Altima Hybrid sedans than any outlet in the nation and, as best as Nissan officials can tell, in the world. Ask Driebe about the secret of his success and he will tell you about thoughtful team-building and
his insistence on over-the-top customer service. But he said it probably goes deeper than that.

The Fort Lauderdale, Fla., native grew up in a household immersed in selling. His parents operated a gift shop and home accessories store, and Driebe said their hard-working, retailing work ethic
rubbed off on him.

At age 13, Driebe was working in a roller-skating rink. At 15, he landed a job with J.C. Penney Co.
Driebe said his sales skills enabled him to earn $12,000 during his senior year of high school. From
there, he went on to community college and Florida Atlantic University.

And yet, he still wasn't sure what he wanted to do. He opted to be a car salesman "for something
to do," going to work in 1981 for a Fort Lauderdale Volkswagen-Mazda dealership.
Things went OK, but Driebe longed for more responsibility, which ultimately prompted his crosscountry
move in 1985, when he became a sales manager in the Bay Area for a Colma dealership
under the Tom Price Dealership Group.

In 1989, Driebe had an opportunity to become part-owner of a Mitsubishi store or another Colma
operation selling cars from a little-known newcomer called Lexus. He went with Lexus, but his
share of the dealership was later bought up by Sonic Automotive Inc. of Charlotte, N.C.
Driebe worked for Sonic for a time but ultimately decided that he "didn't want to work for a large
corporation." So, when the opportunity came to take over a Nissan-Kia dealership in Sacramento
in July 2001, he made the leap "from the big Lexus store to the little store on Florin Road."
Even as Driebe made the move to Sacramento, the promise of bigger things lay ahead with a
planned move to the Elk Grove Auto Mall off Highway 99. Driebe's Nissan operation opened its
gleaming, immaculate store there in August 2003. The neighboring Infiniti of Elk Grove dealership
opened the following March.

With wide aisles, an extensive parts department and a state-of-the-art service center, Nissan of
Elk Grove has become the flagship, based on monthly sales volume, of Driebe's local stores. It
sells about 200 Nissans a month, up from an average of 30 when Driebe took over the Florin Road
Nissan store just six years ago (Infiniti of Elk Grove sells about 75 high-end cars a month; Florin
Road Kia averages about 50 unit sales monthly).

"This lot is so clean, it looks like a computer company," said Sacramentan Cindy Knox as she
shopped at the Nissan dealership this week.

Clean, modern facilities are nice, but Driebe said he believes people make the difference.
During an interview in his Nissan of Elk Grove office, Driebe said he takes great care in choosing
employees. He wants people who work well together and are considerate of the public.

"The most important thing we do is take care of each other here at the dealership. We treat each
other with respect," Driebe said. "I think that attitude helps us with our customers. We want them
to feel comfortable and respected."

Former colleague Keith Katz, who worked with Driebe at Lexus of Serramonte in Colma from 1992-
99 and is now general manager of that store, noted that Driebe's style is not pushing all the hard
work onto employees.

"It's rare that you will find someone as dedicated as him or someone who works as hard as him.
He really leads by example from that viewpoint," Katz said. "He doesn't ask his employees to do
anything that he wouldn't do himself.

"He's also extremely loyal to those who have gotten him to where he is."

Driebe conceded that he's customer-service driven. The Nissan of Elk Grove car-delivery area --
enclosed, spotless and styled with mirrors all around -- is a prime example.

"We don't want customers who have just bought a new car standing out in the rain or out in the
heat," Driebe said. "It's just a little something we do to make it more special for them."
Then there's the "Quik Lube" facility situated between the Elk Grove Nissan and Infiniti
dealerships. It's there to do oil changes and other routine maintenance in quick order, so
customers don't have to leave their cars for a whole day to get minor service. No appointments
are necessary.

Another customer-service bonus: Anyone who buys a car from Driebe can get a free car washing
at the Quik Lube building ... anytime.

"It's not unusual to have 300 cars go through the carwash on a sunny weekend," he noted.
Driebe also runs the Florin Road Collision Center at the Florin Road Kia site, 3810 Florin Road.
There, bent body parts can be reshaped or replaced, paint can be applied and extensive repairs
done.

The collision center, Quik Lube shop and dealerships are all under Driebe's For Any Auto Group
(www.foranyauto.com).

Driebe's approach has won high praise from Nissan's top levels.
Nissan of Elk Grove won the 2006 Global Nissan Sales and Service Way Award, recognizing
superior customer service. The store was one of only four out of 1,069 Nissan dealers nationwide
to receive the award.

That might be one reason that 40 percent of Driebe's Elk Grove customers come from outside the
Elk Grove area.

Other must-do Driebe practices include advertising "more than one" car at a sharply discounted
price (Driebe dealership ads typically include 10 at bargain prices); no sticker markups; and strong
parts/service follow-ups with customers who buy cars.

"Sales sell the first car. Parts and service sell the second and third cars," Driebe said.
One of those who has come back a couple times to purchase sleek Nissan 350Z sports cars from
Driebe's Elk Grove store is Howard Frasinetti, co-owner/ operator of Frasinetti Winery &
Restaurant in Sacramento. He described Driebe as remarkably "approachable" and noted that the
Nissan store treats customers well after a sale.

"The great thing about them is you call them, they call you right back," Frasinetti said. "To be
truthful with you, it's not totally convenient to take my car back down there (for parts or service),
but I do because they treat me well. And if I'm not happy, I don't have to pound on the door.
"If you're not happy, (Driebe) wants to hear about it. I think his philosophy is very similar to small
business ... . He cares about how people feel about his business and how they're treated."
While acknowledging that sales of the gas-electric version of the Nissan Altima sedan don't match
those of the cheaper, smaller Toyota Prius hybrid, Driebe said Nissan of Elk Grove has made a
concerted effort to make sure employees are versed in every aspect of hybrids. He said that has
been key to posting strong Nissan Altima Hybrid sales.

"We try to work with our customers, because we know what they expect from a hybrid --
technology and research," Driebe said. "We try to be a little more informed, because hybrid buyers
really do their homework."
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5 Cheap, Fuel-Sipping Nissans We Can’t Get in the States: Test Drive

Euro Nissans

LISBON, Portugal — In this scary spring of $4/gallon gas back home, we really wish that the handful of tiny, oddball econoboxes we just spent two days driving here would make it to dealers in the United States. Sadly, they probably won’t see American soil—at least for a while. Why not? Well, as efficient as some of these smaller Nissans may be, they don’t meet our exacting crash-test safety standards.

But that may change when these vehicles, depending on each model’s life cycle, get a fresh redesign. With ballooning prices at the pump leading to a 40-percent-plus sales increase last month for cars like the Honda Fit and Toyota Yaris, every manufacturer is rushing to get more fuel sippers into its lineup. And while it appears that for every breakthrough Nissan Cube, there’s too many mpg-friendly subcompacts not making it to the States, here’s some good news: Motohiro Matsumura, president of Nissan’s North American Technical Center, told us that Nissan (in a co-venture with NEC) will produce its first all-electric vehicle for U.S. buyers by 2010.

Until we see the EV—and we’re still waiting on a lot of plug-in car tech—here are a few examples of how Nissan tackles rising fuel prices with global design sensibility and new internal-combustion technology. —Basem Wasef

Nissan Micra /// 50 mpg

Nissan Micra

Nissan moved 85,642 units of its European best seller last year, and for good reason: The Micra’s bubbly styling, compact proportions and spacious interior make it a likable workhorse. Not only is its B-platform the first to be shared across vehicles under the Renault-Nissan banner, its success has spawned iterations like the 110-hp 160 SR and the C+C convertible.

For the ultimate in fuel economy, look no further than the Micra’s diesel iteration. Powered by a turbocharged 1.5 liter 2-cylinder that features direct injection and an intercooler, this pint-sized engine produces 86 hp and an impressive 148 lb.-ft. of torque at only 1900 rpm. Though its powerband is narrow and acceleration is nothing to write home about, our time with this stick shift-only diesel shed some light on why the Micra’s package is so appealing—its well-sorted chassis belies its approachable appearance. And besides, all those Europeans can’t be wrong, can they?

Nissan Otti /// 44.7 mpg

Nissan Otti

It looks like a one-third-scale minivan and drives like a pedal car, but the Otti won us over with its surprisingly roomy interior, well-designed dashboard and endearing personality. Forget about those stereotypically under-equipped econoboxes—this mini minivan features a four-speed automatic transmission, power windows and a power sliding rear cargo door. Though the cabin is narrow enough for you to easily stretch both hands out each front window, the rear seats fold flat for impressive cargo space. No wonder over 39,000 of these were sold in Japan last year.

Driving the 1873-pound Otti will take some getting used to if you like any reasonable amount of oomph; its engine displaces a mere 0.66 liters and produce only 50 hp at 6500 rpm. Hold the pedal to the floor, and this tiny three-cylinder will wheeze itself to frustration before the tranny upshifts. But if you can live with that relatively anemic performance, it’s hard not to enjoy its strangely tall and narrow proportions with all that Lilliputian charm.

Nissan Pino /// 44.7 mpg

Nissan Pino

Powered by the same 0.66 liter 3-cylinder as the Otti, this little guy has slightly more conventional proportions, thanks to its shorter overall height. Versa-esque headlamps and an egg crate-style grille give the front end some distinction, and its interior is clad with soft-touch upholstery that vaguely resembles certain Louis Vuitton patterns. Who says you can’t have a hint of fashion with your minicar?

The Pino tips the scales at a puny 1697 pounds, making it a tad more exciting in the acceleration department—and the motorcycle-like exhaust note doesn’t hurt, either. While it lacks the Otti’s functionality, the Pino’s more luxurious interior makes it a plusher ride for low-consumption commuting.

Nissan Mocco /// 49.4 mpg

Nissan Mocco

Based on the same Suzuki-sourced platform used in the Otti and Pino, the Bug-eyed Moco dwarfs its tiny wheels with sheetmetal that looks either stylish or wonky, depending on your sensibilities.

Its 54-hp 3-cylinder might make you miss the days of cheap fuel and thirsty V8s, but features like underseat storage, folding seats and an airy cabin give the Moco plenty of personality.

Nissan Note /// 33.6 mpg (petrol), 46 mpg (diesel)

Nissan Note

Nissan sold 91,547 Notes in Europe last year, and that sales success can be attributed to its well-finished interior, respectable fuel economy and clever cargo storage compartments. The Note’s 1.5 liter 4-cylinder turbodiesel produces 103 hp at 4000 rpm, with 177 lb.-ft. of torque at only 2000 rpm, all while hitting nearly 50 mpg.

Our time behind the Note’s thick-rimmed wheel passed quickly: Its sporty cabin and top-stitched leather could have easily been confused with a Honda or Toyota, and beefy low-end torque made off-the-line launches entertaining. Because of (or in spite of) its more conventional styling, we could easily see the Note making friends with our oil-starved American roads.
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Nissan retools the Murano


  2009 Nissan Murano
 

LOS ANGELES AUTO SHOW

Nissan retools the Murano
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Jonathan Wong
AutoWeek
November 14, 2007 - 2:58 pm ET


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A fresh body on a new platform, an upgraded engine and an increase in comfort are the big news for the 2009 Murano, unveiled today at the Los Angeles Auto Show.

With the redesign, Nissan has elected to skip the 2008 model year. The 2009 Murano goes on sale in January.

Based off the platform first seen on the 2007 Altima, the Murano also sports a new, lighter weight suspension with abundant aluminum parts to help reduce sprung mass and new shock absorbers improve handling response.

An updated 3.5-liter V6 makes 265 hp (25 more than the '07 model) connected to a second-generation continuously variable transmission for power. Buyers can choose between front drive or a new, advanced all-wheel-drive system.

The Murano's new sheet metal is also joined by an all-new interior design with new seat designs with fold-flat rear seats. Available options include navigation, rear seat entertainment system, Bose stereo system, Bluetooth, rear backup camera and power liftgate.
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Nissan Commercials





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Nissan in the News


Click the above picture for more live shots of the Nissan GT-R

Forget about every other car you've read about at the 2007 Tokyo Motor Show. We were only here for one, the Nissan GT-R. Now that we've been seen the official specifications and the first batch of press photos, it's time to get up close and personal with this new Japanese supercar. While the rest of the global media was clamoring to get a decent shot of the sole GT-R officially on display at the show, Autoblog was given access to take photos of another GT-R hidden upstairs in an area usually reserved for VIPs. Enjoy these exclusive pictures and don't forget to check out our previous coverage on the GT-R. We're glad Godzilla's finally back.

Gallery: 2008 Nissan GT-R close ups



All live photos (C)2007 Siddharth Raja / Weblogs, Inc.

 




Nissan's got the right idea when it comes to sussing out what young urban car buyers want: ask them. It's more than just a focus group, though. Nissan actually worked with 18 New York teenagers to educate them about the car design process and how to spot trends. The automaker has teamed up with Sweat Equity Enterprises to give teenagers from underprivileged backgrounds a taste of the huge cornucopia of opportunities there are in the world. Six different teams competed to design the winning concept, the prize being a model of the winner. The teens turned out such impressive and clever ideas for a $9000 car that all the concepts will be brought to digital life as animated digital mockups.

An elemental three-box in fetching metallic orange dubbed the Pure came out on top. Team member Stewie Jones explained that the idea was to make the Pure a spiritual successor to the Datsun 510, trading on the same type of goodwill that sells MINIs, and building on legend like Nissan's done with generations of Skyline. Nissan gets the inside scoop on what urban youth really wants, and that's a commendably simple and effective concept. We'll get our chance to ogle the scale model of the Pure at SEMA's expansive event next week, and we wish that someone had rewarded us for incessantly drawing cars in high school, instead of dooming all of our best work to the trashbin.

Gallery: Nissan student designs

 




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Altima Certified as Qualified Hybrid Vehicle

2008 Nissan Altima Certified as Qualified Hybrid Vehicle
IR-2007–188, Nov. 13, 2007



WASHINGTON —The Internal Revenue Service has acknowledged the certification by Nissan North America, Inc., that its 2008 Nissan Altima Hybrid vehicle meets the requirements of the Alternative Motor Vehicle Credit as a qualified hybrid motor vehicle.

The credit amount for the hybrid vehicle certification of the 2008 Nissan Altima Hybrid is $2,350.

The announcement comes after the IRS concluded its quarterly review of the number of hybrid vehicles sold. Nissan sold 2,627 qualifying vehicles to retail dealers in the quarter ending Sept. 30, 2007. This brings the total number of qualified hybrid vehicles sold to 7,849. Original owners may claim the full amount of the allowable credit up to the end of the first calendar quarter after the quarter in which the manufacturer records its sale of the 60,000th vehicle. For the second and third calendar quarters after the quarter in which the 60,000th vehicle is sold, taxpayers may claim 50 percent of the credit. For the fourth and fifth calendar quarters, taxpayers may claim 25 percent of the credit. No credit is allowed after the fifth quarter.
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ZONC

Gracias a todos los que han participado en el evento de este año. Nissan de Elk Grove dio la bienvenida a los ZOwners de N.orthern C.alifornia (ZONC) a nuestros concesionarios a la demostración de sus automóviles y obtener gran información para Nissan North America patrocinadores que mostraron frente a la todos los nuevos Nissan 350Z Nismo edición. Disfrute de las fotos de este evento:



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Test Drive: Nissan delivers stylish fun with Altima coupe



Even though front-wheel-drive coupes aren't big sellers, Nissan took the financial risk to develop a sleek, two-door version
of the redesigned 2008 Altima sedan and came up with a terrific mainstream coupe.
Its stylish silhouette rivals the beauty of Nissan's Infiniti G35 luxury coupe (Test Drive, March 15). That might annoy those
who paid twice as much for the Infiniti, but surely will appeal to those who want much of the G's visual cachet for
considerably less money.

"Every body panel is different from the (Altima) sedan, except the hood. The investment was significant," says John Curl,.
an Altima product manager. "We didn't want to just build a two-door sedan."

Power delivery in the V-6, regular-production test car was delightful. Nissan seems to have proprietary voodoo it works on
CVTs (continuously variable automatic transmissions) to keep them from feeling like a manual transmission with a slipping
clutch, as some rival CVTs do. Nail the throttle and there's a definite, solid downshift to a lower gear ratio for fast
acceleration. No brutal revving of the engine without commensurate leap of the vehicle. Whatever Nissan does to the
pulleys-and-belt CVT elevates it to the level of pleasing, appealing and satisfying.

Handling of the loaded, $31,980 test car was sufficient for most drivers most of the time. The coupe's suspension is tuned
differently than the sedan's, giving the two-door a crisper driving feel, which is an accomplishment because the Altima
sedan feels pretty crisp and agile and sporty. The coupe is a front-wheel-drive car, as is the Altima sedan on which it's
loosely based. So the front eventually will plow straight ahead in tight, fast corners, rescued by the optional stability
control if you're willing to pay extra for it ($600 on the high-end test car, not available on the base model).
"In this price range, it's not often standard," says Curl.

The test car leaked water from a windshield pillar onto the driver's left leg after a hard rain. Nissan says it appears a drain
from the sunroof was faulty and allowed water to build up. It says it was unique to the test car and not a general problem.
If you can overlook the went pant leg, details were pleasing. The standard proximity key lets you lock and unlock the car if
you have the fob in your pocket or purse, and lets you start and stop the engine by pushing a big dashboard button.
Sounds silly, but it's one of those features that after having it awhile, you can't imagine not. Frees your hands for the
miscellany that overwhelms real life. Nissan is at the forefront of making proximity keys standard.

The optional backup camera delivered a bright, crisp image of what you're trying not to hit. Nooks, bins and cup holders
were adequate for daily living inside a small car. Instruments and controls were sensibly arranged.
The coupe's instrument panel is taken straight from the sedan. Smart. No need to try jazzing up what's already a
handsome, useful, logical setup.

Seats differ from the sedans, and were quite comfortable up front in the test car. Wide enough for middle-age backsides,
tight enough to hold occupants in place during the enthusiastic driving the car invites.
Back seats, typical of a coupe, were small and of limited usefulness. Even so, there are three sets of safety belts for those
who want to cram that many riders back there.

In surveys of potential buyers, Curl says, "we heard very, very clearly that the rear-seat room isn't important, but they
have to have" a rear seat to consider the car.

Coupe buyers, usually young (late 20s in the case of Altima), childless and single, "don't want to be the haulers of
people," Curl says. A coupe, with obviously limited passenger space, is "a statement of their freedom and their
availability."

To be clear: A coupe, by definition, is a two-door car. Automakers' occasional references to three-door or four-door
coupes are not accurate nomenclature. They are pure marketing gobbledygook, in the same vein as calling something a
two-wheel unicycle.

A coupe, by custom, is not just a two-door version of a four-door sedan. It's a two-door car with a sleek roofline and
modest rear-seat accommodations, assuming the back seldom will be used.
Coupes often are shorter and lower than the sedans on which most are based.
A coupe often is a substitute for a sports car, bought by those not hard-core enough for the punishing ride and
compromised space that often are part-and-parcel of a true sports car, or those too practical-minded for a sports car but
too frisky for a family sedan.

Sports cars are best as the other car. Coupes can be the only car.

Curl says Nissan began about six years ago mulling what other versions of the Altima it could develop "to more fully
compete. Everything you could think of," including a station wagon.

That's an intriguing idea: High-performance V-6 engine (or maybe that U.S. diesel Nissan promises by 2010, intended for
the Maxima); all-wheel drive, which the chassis theoretically can accommodate; third row of seats for times you're the
designated carpooler, corner-conquering suspension for times you're not. Hoo, mama; trade in the SUV.
Wagons, done right, are very cool. No hint that we'll see an Altima wagon, but worth savoring the notion. It's useful to
recall that the 1991 to '97 Honda Accord lineup included a wagon, and it handled better than the sedan and generally was
more fun to drive. Really.

The lower-price, lesser-equipped, four-cylinder version of the Altima coupe, not tested, would have the same visual
appeal (except for the steel wheels with fake alloy-wheel hubcaps) but would lack the V-6's quickness that's a big part of
the car's appeal. Curl says 60% of four-cylinder cars will be bought by women; 60% of V-6s by men.
While not an all-out, high-performance sports machine, the Altima coupe is a sweet piece of work that gives you most of
what you want for a price that might surprise you.
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Sentra 3 America's project car has already crossed five countries

Nissan Sentra EXPEDITION EXCEEDS 10,000 KM
 

Since its departure, in Mexico, Sentra 3 America's project car has already crossed five countries, covering 8,200 km in only seven days

 

Brazilian journalist Paulo Rollo and the photographer Jeanne Look have just completed 30 days of their expedition, covering more than 10,000 km and five Latin-American countries. They departed from Aguascalientes, Mexico, in front of the plant where the Nissan Sentra is produced and exported to several countries, including Brazil. In only seven days, the journalist and photographer crossed 8,200 km.

 

Next, they entered the Yucatan Peninsula and passed through Uxmal, Chichén Itzá, Coba and the Mayan Ruins of Tulum, areas many describe as paradise. They drove along the beautiful Mexican Caribbean Coast, in the region of Cancun. They crossed the Mexican border to Guatemala and visited the Atitlán Lake, La Antigua Guatemala and Guatemala City. They both took the opportunity to scale the Ipala Volcano. The following destinations were El Salvador, Honduras and, lastly, Nicaragua, the fifth country visited.

 

Paulo is giving press conferences to the local media and is regularly updating his car performance reports on weekly bulletins available on www.sentra3americas.com. The journalist is amazed by the vehicle's performance and low fuel consumption. "Traveling at the speed of 100 km/h on a highway, it was amazing to see that our Sentra does 15.2 km to the liter. I have never had such a cost-effective 2-liter sedan in my hands. Taking all our luggage and equipment for a four-month expedition into account, the total weight is equivalent to four passengers", says Paulo Rollo.

 

For this expedition, Nissan offered a Nissan Sentra SL with an XTRONIC® CVT transmission and the same specs of the models sold at the Brazilian dealerships. The Sentra 3 Americas Project will traverse 30,000 km, in approximately 100 days, crossing 17 Latin-American countries: Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Venezuela, Colombia, Ecuador, Peru, Bolivia, Chile, Argentina, Paraguay and, to finish, Brazil.

 

Below, please find a statement from Paulo Rollo about the first 30 days of this expedition:

 

“Traveling by car is one of best experiences in life. Now, just think about starting this 30,000 km expedition at the beautiful and magical Mexico. Prior to shipping the Nissan Sentra from Santos to the Mexican Port of Altamira, we drove it for about 5,000 km in Brazil, so that we could check its performance before experiencing this challenging expedition. The Nissan Sentra is showing an impressive performance, which did not surprise us, but strengthened our confidence in the success of the project.

 

At the historical site of Aguascalientes, the Mexican city where all Sentras are produced, we headed towards the first and pleasant destination of this long and unprecedented journey across 17 countries: the Yucatan Peninsula. We visited impressive Mayan ruins at Uxmal, Chichén Itzá, Coba and Tulum.

 

We traveled with our Sentra along the beautiful Caribbean Sea, where the photographer of the expedition, Jeanne Look, could dive and interact with dolphins, at the extraordinary Xel-há Park, to the South of Cancun.

 

 

Consumption of a small car

 

In Mexico, the "Magna" unleaded fuel with an 88 octane content costs 7.05 pesos a liter, equivalent to 1.34 Brazilian reais. Traveling at the speed of 100 km/h on a highway, Sentra is showing an excellent performance, doing an average of 15.2 km to the liter. I have never had such a cost-effective 2-liter sedan in my hands. We must point out that our entire luggage and equipment for a 4-month journey is equivalent to the weight of four passengers.

In two-way roads, traveling at an average speed of 80 km/h, crossing urban areas and numerous speed bumps, Sentra does the excellent average of 12.1 Km/l. This is partly provided by the perfect synchrony between the engine and the CVT transmission. A couple of months ago, I have had the opportunity of driving a Sentra equipped with a 6-speed manual transmission and, comparing it to the model equipped with the CVT, I noticed that in speeds superior to 90 km/h, it works with an average of less 500 rpm. At 120 km/h, for example, the manual transmission, in the sixth gear, was at 3,000 rpm, while the CVT was at only 2,500 rpm. This low consumption is twice as valuable: it is economical and environmental friendly.

The excellent cargo capacity was another surprise. All our stuff could be freely accommodated in its wide trunk. Up to now, our Sentra is impeccable, just as the day when we received it, which confirms our initial positive expectations. This demonstrates the meticulous attention that the project team dedicated to each detail. However, it will still face many challenges until our arrival in Brazil.

 

Central America

 

We left the North-American Continent through the Mexican border with Guatemala, where I was amazed at the welcoming lack of bureaucracy. Six years before, I experienced huge formalities imposed by border officials. At this time, they simply did not examine the car! During one week, we visited beautiful places, such as the Atitlán Lake, La Antigua Guatemala and Guatemala City. We also took the opportunity to scale the Ipala volcano.

The next destination was El Salvador. I was worried because the last time I visited the country, in 1988, there was danger and destruction, owing to the guerillas warfare and hurricanes. Fortunately, everything is fine now. Moreover, the Salvadoran highways deserve my highest score up to now. As it is a small country and the rain could not stop, our visit was limited to a short trip and we soon followed to Honduras, where we found a different reality in terms of bureaucracy and roads. Not only the road signage is unsatisfactory, but also there are many potholes, dangerous bends, sheer drops and numerous irresponsible drivers, making unthinkable overtakes. On the other hand, the country is beautiful and the people are very friendly.

The first stop on Honduran soil was at the impressive Ruins of Copan. Then we headed to the capital, Tegucigalpa. Under heavy rain, on the third day, we decided to lead to the next country of our expedition: Nicaragua. Check out the continuation of our adventure here and on www.sentra3americas.com.”

 

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